ROLE
Product Design + UX/UI + Branding + Logo Design
PLATFORM
iPhone App
Waves
Wave patterns can quickly change in Lake Erie and that can impact water based activites including kayaking, fishing, and recreational boating.
Waves is an end-to-end application that can help people decide if it is safe to go to the lake and keeps them informed based on personalized notifications.
USERS AND HOW TO STAND OUT
Analyzing the competition helped determine how Waves would be different than the competition.
This lead to brainstorming potential customers.
PLANNING AND INITIAL DESIGN
Task and User Flows were used to determine Information Architecture and empathize with users.
GENERATE IDEAS
Sketches, Mid-Fi Wireframes, Hi-Fi Wireframes, and a UI Toolkit
SKETCHES
MID-FI WIREFRAMES
HI-FI WIREFRAMES
UI TOOLKIT
PLANNING AND INITIAL DESIGN
User testing the prototype
FINAL ITERATION
Updates to hi-fi wireframes in response to user testing.
